As NAB 2018 is quickly approaching, let's look back at what we had in store at NAB 2017. From partnering with the NAB Show for live streaming of the M.E.T. 360 Studio to launching NeuLion Ace Analytics™, we have continued to enhance our technology to adapt to the ever-so changing ways of the OTT industry.
Further building out the analytics component of our complete end-to-end video platform, the NeuLion® Digital Platform, NeuLion launched version 3.0 of its OTT Dashboard. The new OTT monitoring solution includes real-time key performance indicators and consumer trend tracking data that can be used to increase viewer engagement, build brand affinity and create a more profitable online video business.
With “watch data” and analytics being a staple component of a successful OTT service, we focused on developing real-time dashboards that provide transparency between our customers and their viewers, giving them detailed data for each subscriber. Monitoring tools such as NeuLion Ace Analytics and NeuLion OTT Dashboard give content rights owners and holders direct, real-time visibility into the overall performance of their OTT service, enabling them to properly package, market and monetize their content to attract new subscribers, while retaining current subscribers.