APRIL 2008
Launch Of NHL Network Online Driving Record Traffic To NHL.com
Landmark Broadband Media Experience And Compelling Stanley Cup Playoffs Action Holding Fans' Attention As Never Before
With nearly 10 million unique visitors to NHL.COM in March alone, the League already ranks among the most trafficked sports Web sites worldwide. During the month of April, with the launch of the NHL Network Online and the start of the Stanley Cup Playoffs, NHL.COM is now eclipsing its most trafficked days, weeks and months of the season.
"Along with amazing Stanley Cup Playoffs action, the NHL Network Online is successfully keeping our avid fans engaged and active since end of the regular-season," said John Collins, the NHL's Senior Executive Vice President of Business and Media.
Successes at NHL.COM since the launch of the NHL Network Online so far include:
- In the two weeks since its April 9 launch, the NHL Network Online has attracted 75 percent more page views as compared to NHL.TV, the site of the NHL's legacy video platform, during the two weeks prior to the launch.
- For the week of April 13, the NHL Network Online attracted 7 million page views, the highest weekly total at NHL.TV for the entire season.
- From the week of April 6 to the week of April 13, NHL.COM experienced a 196 percent week-to-week increase in the growth of unique visitors as compared to the same period last year.
A key component of the NHL's strategy to build global scale through digital media, the NHL Network Online is delivered to fans through a sleek new broadband media player. This immersive, all-access experience invites fans to NHL.COM to spend more time behind-the-scenes with their favorite players and teams.
Click here to experience NHL Network Online
Sports Video Group HEADLINE
All Hockey All the Time at NHL Online
By Richard Sandomir in The New York Times 4/6/08
On Wednesday, the NHL will turn to its newest creation, a seven-channel digital network on its Web site, to excite its existing fans and perhaps convert more of them to love all of the league, not only their favorite teams.
"We're focused on things that get to the heart of activating the avid fan," said John Collins, the league's senior executive vice president for business and media. "We're the premier league in an international sport - what's missing in this $2.5 billion business is the national scale."
It's not that the league is saying that its national television deals do not work or that it wants to escape from them. The league spent decades in the desert without lucrative network deals. But the NBC and Versus relationships provide, at best, modest platforms. NBC's games average 1.5 million viewers, up 11 percent from last season, and Versus's games snag 272,417 viewers, up 28 percent.
NeuLion Launches Online Service For AFL Team
New York Dragons TV Debuts Worldwide
IPTV service provider NeuLion and the New York Dragons arena football team announce a new partnership to deliver Dragons TV available to fans anywhere, anytime.
The Arena Football League (AFL) has seen a dramatic increase in attendance and interest over the last few years and the New York Dragons have teamed up with NeuLion to deliver a unique online television experience.
Dragons TV is a 24 hour channel providing original content created by the Dragons, and its partners, not available anywhere else. Programming consists of all events leading up to a game, detailed post-game locker room interviews and analysis, that resembles reality television at its best.
Viewers can watch high quality video right from their web browser and have the option of sharing videos through NeuLion's syndication features. Leveraging NeuLion's iPTV platform to broadcast content, Dragons TV is user friendly and brings fans closer to the action that ever before
Click here to view Dragons TV
NeuLion Packs A Punch With The IFL
International Fight League Partners With IPTV Service Provider NeuLion For Its End-To-End Service
IPTV service provider NeuLion and the International Fight League (IFL) announce a new partnership to deliver The IFL Network to fans worldwide.
The International Fight League is one of the world's premier Mixed Martial Arts fighting organizations, currently in its second year of operation.
The new IFL Network brings fans closer to the action and is the next best thing to being ringside. The IFL Network is free to viewers and has already attracted many top advertisers. Through its iPTV service, NeuLion will also provide the IFL with complete billing services to support pay-per-view, registration, and future subscriptions. The IFL will be able to offer live events and video on demand showing the preparation fighters endure before going inside the ring.
This announcement follows the successful launch of NeuLion iPTV networks for the National Hockey League, New York Knicks, Bridgeport Sound Tigers, Toronto Maple Leafs regional sports network, New York Dragons, Cuban Baseball and others.
Click here for complete IFL media kit.
Sports Video Group HEADLINE
New York Television Showcase
Sports Video Group, in association with NABET, IBEW, and IATSE, will host the NYTV Showcase on May 14 at the Garden Terrace in Madison Square Garden. Join NeuLion for this event addressing the latest technology developments impacting sports and new media.Click here for more information.
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