Partner Trademark Use Guidelines
Use of the Company Marks is restricted to officially licensed partners, and may only be used for those specific purposes authorized by the Company. The Company Marks are typically used in product packaging, documentation and marketing materials, or in applications themselves, although the specific authorized use may differ from partner to partner. High-resolution versions of the official Company logos are included in branding packages that are delivered to authorized users. The branding guidelines included in these branding packages describe how Company logos may be used and displayed by partners who receive them. In addition, please review our guidelines below, which are applicable to all uses of our trademarks.
- Do not use our trademarks in a generic manner.
- Never modify or alter our trademarks.
- Always use proper trademark attribution.
- Do not use our trademarks in the names of your products or services.
Do not use our trademarks in a generic manner
NeuLion®, DivX®, and associated Company Marks are the registered trademarks of the Company and may only be used to describe products and services offered by the Company, including content offered in the DivX format; DivX® and related marks should not be used to describe digital video generally.
When referring to our products and services, the “NeuLion” and “DivX” brand names should be used as an adjective (not a verb or noun), followed by a description of our products or services, in a form similar to the following examples:
- “This product supports the DivX® format.” (NOT “This product supports DivX”)
- “Includes NeuLion® digital video technology.” (NOT “NeuLion inside!”)
The “NeuLion” and “DivX” names should always be accompanied by either the ® or ™ as appropriate. When referring to our Company, you should use the full name – i.e. NeuLion, Inc. or DivX LLC.
Never modify or alter our trademarks
The DivX® and NeuLion trademarks are brand names that are spelled in a special way with distinctive capitalization.
- The DivX® trademark is properly spelled “DivX” with a capital “D” a capital “X”, and lowercase “i” and “v.” Proper capitalization is part of the trademark.
- The NeuLion® trademark is properly spelled “NeuLion” with a capital “N” and a capital “L” and the remainder of the letters are lowercase. Proper capitalization is part of the trademark.
- Never make the trademark possessive, change the spelling, insert hyphens, make one word into two or make the trademark plural.
The Company Marks, including logos, search boxes, and other links provided to you for use on web sites promoting video content and software found within the DivX and NeuLion communities or partner sites are designed specifically for such use and may not be altered in any manner and must appear by themselves with reasonable spacing between each side of the applicable logo or search box and other graphic or textual elements. By using the Company Marks, including logos, search boxes, etc., you recognize that all goodwill generated through that use inures to the benefit of the Company.
Always use proper trademark attribution
Your use of the Company Marks must always be accompanied by the proper symbols and attribution. A trademark symbol is included for all prominent use of the mark, e.g., on labels, packaging, promotional brochures, data sheets, press releases and advertisement headlines, except where special space or style criteria prevent compliance. The proper trademark symbol for the DivX and NeuLion trademarks is ® (superscript “(R)”). Please review the list of Company Marks above for further information. If you cannot use the special character symbol for some reason, a text replacement will suffice (e.g., “DivX(R)” instead of “DivX®”). The name of the products or services identified by the trademark should immediately follow the trademark. For Example:
- DivX® format
- DivX® video
- DivX® codec
- NeuLion® solutions
- NOT “DivX/MPEG-4 files”
Further, you must always include the following trademark attribution on your product packaging, product documentation or other location where legal notices are displayed:
“DivX® and the associated DivX logos are trademarks of DivX, LLC”
“NeuLion® and the associated NeuLion logos are trademarks of NeuLion, Inc.”
Note: When referring to the Company, no symbols or attribution is necessary.
Do not use our trademarks in the names of your products or services
The Company Marks may not be used in the name of your product or service. Further, you may not purchase, register or use any domain name or URL which incorporates any of the Company Marks. For example, you may not call a product the "DivX Conversion Utility," and you may not use "neulionsoftware.com" as your domain name.
Don't steal from us
You may not use the Company Marks without our prior consent, or to disparage the Company, our products or services, or in a manner which, in our reasonable judgment, may diminish or otherwise damage our company's goodwill in the Company Marks.
Don't steal from others
We do not endorse or support the unauthorized use of copyrighted materials. Do not use the Company Marks or Company name to promote such things.
Changes to these guidelines
The Company reserves the right in its sole discretion to modify these guidelines at any time. We also reserve the right to take action against any use that does not conform to these guidelines.
If you have any questions about how to use our trademarks, please contact:
4790 Eastgate Mall Suite 200
San Diego, CA 92121