LSU Sports Properties and NeuLion Announce Launch of New LSU Tigers Digital Destination
Responsive redesign of LSUsports.net delivers a mobile first strategy, increased video integration
PLAINVIEW, NY –(2/16/17)- NeuLion, Inc. (TSX: NLN), a leading technology product and service provider specializing in the broadcasting, distribution and monetization of live and on-demand digital video content to Internet-enabled devices, and LSU Sports Properties, the official marketing and multimedia rights holder of the LSU Athletics Department, today announced a mobile first relaunch of the official athletics website of Louisiana State University. NeuLion and LSU Sports Properties have been proud partners since 2005 and collaborated on many successful projects, creating a compelling digital destination for Louisiana State University’s passionate fan base.
As part of the partnership extension, NeuLion and LSU Sports Properties enhanced the official athletics website of Louisiana State University, LSUsports.net. The enhanced site delivers a custom and innovative digital experience for LSU fans. Revamped around a mobile first strategy, LSUsports.net features a responsive and aesthetically modern, clean design to improve mobile experiences. Key features include increased video integration, with LSUsports.net LIVE free for fans and accessible through any device, and an enhanced social media integration to drive engagement and improve overall fan experiences.
The NeuLion College Platform, which powers dynamic solutions for over 140 colleges, universities and conferences, combines industry leading content management and product promotion tools with a robust video solution to deliver a service worthy of LSU’s ambitions.
“One of our main goals with this generation of LSUsports.net is to deliver consistent LSU Athletics branding and messaging across all devices," said Todd Politz, Director of Digital Media at LSU Sports Properties. "Impressions originating from mobile devices have grown to nearly half of the website's traffic. Considering that volume, this responsive redesign of LSUsports.net was essential in helping our fans and visitors access a vast amount of data with ease.”
"We hope to deliver a mobile experience to Tiger fans that they haven't had in the past. Over the past six months, we've been taking steps to create a better online experience for our fan base. The first step was providing free live-streaming audio and video from more than 240 events each season. This relaunch of LSUsports.net is the next step to give Tigers fans more information at their fingertips than ever before.”
“We are proud to grow our relationship with an innovative partner such as LSU Sports Properties,” said Tim Vargas, Senior Vice President at NeuLion. “LSU is one of the premier athletic departments in the country and together we can deliver a unique and compelling digital experience that matches their goals as an athletic department.”
NeuLion, Inc. (TSX: NLN) offers solutions that power the highest quality digital experiences for live and on-demand content in up to 4K on any device. Through its end-to-end technology platform, NeuLion enables digital video management, distribution and monetization for content owners worldwide including the NFL, NBA, World Surf League, Univision Deportes, Euroleague Basketball and others. NeuLion powers the entire video ecosystem for content owners and rights holders, consumer electronic companies, and third party video integrators through its MainConcept business. NeuLion's robust consumer electronics licensing business enables its customers like Sony, LG, Samsung and others to stream secure, high-quality video seamlessly across their consumer devices. NeuLion is headquartered in Plainview, NY. For more information about NeuLion, visit www.NeuLion.com.
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