(reprinted from Sports Business Journal)
MLBPA site new at NeuLion
By Eric Fisher, Staff Writer
The MLB Players Association today will introduce a redesigned MLBPlayers.com website, the result of a new digital services partnership with NeuLion.
The move takes the site away from the MLB Advanced Media platform, which had hosted it since 2005, and introduces a substantial redesign, as well as a rethinking and expansion of the union’s content development and distribution strategy. The NeuLion-MLBPA deal follows a request for proposal and site redesign process that began early this year.
“This new relationship now gives us full control of our message and the ability to distribute content in real time,” said Greg Bouris, MLBPA director of communications. The union often had to go through MLBAM to have something published, but it has direct access to the platform in the arrangement with NeuLion...."