NeuLion Launches New Real Time OTT Dashboard; Instant Analytics for Targeted Marketing, Retention and QOS Programs
Most In-Depth Analytics Solution in the Marketplace Allows NeuLion Customers to Drive Renewals, Boost Subscriptions, Increase Customer Acquisition and Satisfaction and Ultimately Drive Online Video Revenue
PLAINVIEW, NY--(Marketwired - April 15, 2016) - NeuLion, Inc. (TSX: NLN), a leading technology product and service provider specializing in the broadcasting, distribution and monetization of live and on-demand digital video content to Internet-enabled devices, today announced a new analytics dashboard has been added to the NeuLion® Digital Platform to monitor in real time every viewer's quality of experience and for the content rights holder, business metrics showing instant feedback on the health and growth of their over-the-top (OTT) and TV everywhere (TVE) services. In a continually changing and fragmented digital landscape, the new OTT Dashboard gives NeuLion partners a single view of their digital service that seamlessly combines both quality of service and quality of experience for their viewers but now also includes real time subscriber business metrics.
As part of the NeuLion® Digital Platform, the NeuLion OTT Dashboard ensures the best quality video is delivered to all viewers while driving revenue. With continual data collection at the subscriber and device level, NeuLion delivers real-time metrics to analyze every single viewer through:
- Live and VOD content QOS/QOE monitoring - updated every 30 seconds with views broken down by device, bitrates, location and more
- OTT Dashboard Global Heatmaps - easy to use global map views with real time analytics on specific streaming content by device plus as viewers renew or sign up for the digital services, details of the viewers attributes light up on the OTT Dashboard.
"NeuLion gives us the ability to visualize what is taking place for our Univision Now service across platforms in a single view," said Scott Levine, Senior Vice President, Product and Technology at Univision Communications Inc. "With these real-time insights, we can improve our audience's quality of service, lowering churn while making the experience better for our users."
The brand new OTT Dashboard now enables NeuLion customers to make business decisions based on real-time critical data analytics and global intelligence to enhance content offerings, attract new customers and retain existing customers all the while driving more revenue for their OTT service. Features:
- Live views of OTT customer activations including application downloads, registrations, purchases, logins and authentications; all viewable by device type and location
- Breakdown of users by paid, free, trials and more
- Content watched - most viewed videos, drill down to see what devices the content is being watched on and from where
- Integration with Nielsen data to create one view of broadcast and OTT analytics together
- Retention History - see the value of your content driving views coming back the following months
- See live linear channel reports including viewership by channel, duration, bitrate and view length
"The NeuLion Digital Platform and its OTT Dashboard provides all the data and more that we need to deliver the highest quality service to our viewers," said Michael Calderon, Vice President Programming and Digital Media at The Big Ten Network. "We have been able to take all of the data and make real-time decisions that help reduce customer churn, drive subscriptions through customer acquisitions, retention and satisfaction, while optimizing our marketing efforts based on the results of the OTT Dashboard."
NeuLion, Inc. (TSX: NLN) offers solutions that power the highest quality digital experiences for live and on-demand content up to 4K on any device. Through its end-to-end technology platform, NeuLion enables digital content management, distribution and monetization for content owners worldwide including the NFL, NBA, World Surf League, Univision Deportes, Euroleague Basketball and others. With the recent acquisition of DivX, LLC, NeuLion also operates a robust consumer electronics licensing business that has enabled over 1 billion devices worldwide with secure, high-quality video playback, and delivers a DivX consumer software offering that has been downloaded over 1 billion times. NeuLion's customers include major sports, entertainment and global content companies as well as major consumer electronics manufacturers and software companies. NeuLion is headquartered in Plainview, NY. For more information about NeuLion, visit www.NeuLion.com.
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. Forward-looking statements can be identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, NeuLion cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and NeuLion assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause NeuLion's actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to derive anticipated benefits from the acquisition of DivX; our ability to realize some or all of the anticipated benefits of our partnerships; general economic and market segment conditions; our customers' subscriber levels and financial health; our ability to pursue and consummate acquisitions in a timely manner; our continued relationships with our customers; our ability to negotiate favorable terms for contract renewals; competitor activity; product capability and acceptance rates; technology changes; regulatory changes; foreign exchange risk; interest rate risk; and credit risk. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the "Risk Factors" section of NeuLion's Annual Report on Form 10-K for the fiscal year ended December 31, 2015, which is available on www.sec.gov and filed on www.sedar.com.