April 14, 2016 08:03 ET
NeuLion Brings Next-Generation Audience Measurement to OTT Video Services via Nielsen Measurement
New Capability Provides NeuLion Partners Such as Univision With Sophisticated Digital Measurement Abilities
PLAINVIEW, NY--(Marketwired - April 14, 2016) - NeuLion, Inc. (TSX: NLN), a leading technology product and service provider specializing in the broadcasting, distribution and monetization of live and on-demand digital video content to Internet-enabled devices, today announced that the company's NeuLion Digital Platform and Encoder have been certified to enable Nielsen measurement on Nielsen's Digital in TV Ratings product, enabling NeuLion content partners to add digital audiences to their National and Local TV ratings. Nielsen is the recognized leader in audience measurement, covering over 90% of the world's population.
The NeuLionŽ Digital Platform is an end-to-end platform providing licensed components from content ingestion, encoding and management to security, monetization, monitoring and analytics. The robust platform streamlines over-the-top (OTT) video delivery for rights holders including Univision, Participant Media, the NFL, NBA, UFC, and is among the first video streaming platform providers to integrate Nielsen's Digital in TV Ratings measurement.
The new capability will be highly valued by NeuLion customers seeking to measure audiences accurately across various Internet-enabled devices, including desktops, iOS and Android mobile devices. Next up will be working with Nielsen to implement measurement on game consoles, streaming set-top boxes and even smart TVs in the living room. Thanks to the new measurement capabilities, content owners will be able to more easily sell ads across platforms based on consistent third-party measurement, and more effectively monetize their revenue across broadcast and digital platforms.
"Audiences in today's always on, multi-device, on-demand world consume content very differently than they ever have before, and it is critical that our partners are able to effectively measure and track viewership and consumption on new platforms. By working with Nielsen we are able to bring industry-best measurement tools to our partners, helping them understand viewer engagement and better monetize their offerings," said NeuLion CEO Dr. Kanaan Jemili.
"Providing deep audience insights to customers is a priority. Our team worked closely with Nielsen to gain Nielsen Digital Certification for the NeuLion Digital Platform, and we look forward to enabling the feature in all the streaming services we power in the near future," added NeuLion CTO Michael Her.
A recent Nielsen report showed an annual decline in both live TV viewing and the number of pay-TV households. At the same time, headlines about cord cutting households abound, while broadband only households increased by almost 30 in the last year, making it more crucial than ever before for content owners to have a keen understanding of their OTT audience metrics.
NeuLion, Inc. (TSX: NLN) offers solutions that power the highest quality digital experiences for live and on-demand content up to 4K on any device. Through its end-to-end technology platform, NeuLion enables digital content management, distribution and monetization for content owners worldwide including the NFL, NBA, World Surf League, Univision, Tennis Channel, MSG, Euroleague Basketball and others. With the recent acquisition of DivX, LLC, NeuLion also operates a robust consumer electronics licensing business that has enabled over 1 billion devices worldwide with secure, high-quality video playback, and delivers a DivX consumer software offering that has been downloaded over 1 billion times. NeuLion's customers include major sports, entertainment and global content companies as well as major consumer electronics manufacturers and software companies. NeuLion is headquartered in Plainview, NY. For more information about NeuLion, visit www.NeuLion.com.
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. Forward-looking statements can be identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, NeuLion cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and NeuLion assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause NeuLion's actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to derive anticipated benefits from the acquisition of DivX; our ability to realize some or all of the anticipated benefits of our partnerships; general economic and market segment conditions; our customers' subscriber levels and financial health; our ability to pursue and consummate acquisitions in a timely manner; our continued relationships with our customers; our ability to negotiate favorable terms for contract renewals; competitor activity; product capability and acceptance rates; technology changes; regulatory changes; foreign exchange risk; interest rate risk; and credit risk. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the "Risk Factors" section of NeuLion's Annual Report on Form 10-K for the fiscal year ended December 31, 2015, which is available on www.sec.gov and filed on www.sedar.com.