As part of the NeuLion® Digital Platform, the NeuLion OTT Dashboard ensures the best quality video is delivered to all viewers while driving revenue. With continual data collection at the subscriber and device level, NeuLion delivers real-time metrics to analyze every single viewer by device, bitrates, location and more.
The OTT Dashboard also enables BTN to make business decisions based on real-time critical data analytics and global intelligence to enhance content offerings, attract new customers and retain existing customers all the while driving more revenue for their OTT service.
"The NeuLion Digital Platform and its OTT Dashboard provides all the data and more that we need to deliver the highest quality service to our viewers," said Michael Calderon, Vice President Programming and Digital Media at The Big Ten Network. "We have been able to take all of the data and make real-time decisions that help reduce customer churn, drive subscriptions through customer acquisitions, retention and satisfaction, while optimizing our marketing efforts based on the results of the OTT Dashboard."